Overview
Survey Name
- Monthly Online Shopping Survey
Survey Type
- Survey statistics
Type of Statistics
- Designated statistics (No. 101056)
Purpose
- To provide data needed for the establishment of government policies, the management plans of enterprises, research of research centers and associations by analyzing e-commerce transactions
Frequency
- Monthly
Target Population
- Establishments operating online shopping malls over the internet
Survey Unit and Target Population Size
- Survey unit: establishment
- Surveyed population: Around 1,100 establishments
Survey Reference Period and Date
- Survey reference period: 1st day to the last day of a month (one month)
- Reference date: the last day of a month
History
- 1999: Made plans for the production of E-commerce Statistics
- 2000: Approval for the statistical production
- 2008: Changed survey method from a complete survey to a sample survey
- 2014: Changed the survey title (Cyber Sopping Mall Survey → Monthly Online Shopping Survey)
- Added survey items e.g., mobile shopping transaction amount
- 2016: Published statistics of online overseas direct sales and purchases (quarterly.)
- 2018: Sample redesign as of 2016
Survey Item
- Online shopping mall title, company name, website URL, Mobile Application, product classification, operational way classification, products and service transaction amounts, mobile transaction amounts, etc.
Data collection method
- On-site interview (along with the internet or postal survey)
Survey System
- Statistics Korea → Regional Offices of Statistics and District Offices of Statistics → Business
Data Provision
Method of Publication and URL
- KOSIS (https://kosis.kr), online publications, KOSTAT website (https://kostat.go.kr)
Publication Frequency
- Monthly
Publication Title
- Report of the Monthly Online Shopping Survey
